In the interconnected world of ‘collective intelligence,’ everyone has unique knowledge, ideas and concepts which they can use to develop an individual idea or improve another. “Once you start contributing and sharing and connecting with the work of those who connect with yours, you’re engaging in something called produsage“ (Stewart, 2012). Produsage is encompassed by a larger concept – Citizen Journalism.
Citizen Journalism is where any individual, regardless of training, knowledge, background or education can contribute towards the media. (Bruns, 2007) The positive aspect of this new wave of journalism, is that it allows individuals in the midst of the action to instantaneously document and broadcast crucial information from their mobile phones, tablets or cameras (Hogg, 2009). The role of this participatory culture is exemplified through technology’s role in the Arab Spring, where “Twitter and Facebook are acknowledged for their unparalleled advances in disseminating information” (Duffy, 2011). However, critics say that Citizen Journalism is biased and shows little understanding of the bigger picture. (Hogg, 2009)
Because Tinder is a closed source technology, there are limited opportunities for people to contribute to the collective intelligence and produsage. However, Tinder embraces the characteristics of produsage of ‘organisational shift’ and ‘unfinished’ (Bruns, 2007). The organisational shift encompasses the shift from technological professionals running the app, to a wider population able to make positive contributions. Users and critics are able to criticise, make suggestions and complaints, and although the user cannot amend it themselves, all feedback is taken into consideration. Because of this ‘organisational shift’ Tinder is in a way, ‘unfinished.’ Significant improvements to security have already been conducted as a result of people’s contribution and Tinder will continue to evolve, improve and modify its components to give its audience what they desire.
Produsage may not greatly affect Tinder, however, it has many effects on other components of our lives which influence our decisions and attitudes towards using apps like Tinder in the first place.
Bonnie Stewart, What Produsage is and why it Matters, http://theory.cribchronicles.com/2012/07/03/what-produsage-is-and-why-it-matters/, July 2012, accessed 11/03/14
Matt J. Duffy, Smartphones in the Arab Spring, International Press Institute 2011 Report, http://www.academia.edu/1911044/Smartphones_in_the_Arab_Spring, 2011, accessed 13/04/14
Axel Bruns, Produsage: Towards a Broader Framework for User-Led Content Creation, page 4, http://eprints.qut.edu.au/6623/1/6623.pdf, 2007, accessed 11/04/14
Chris Hogg, Is There Creditability in Citizen Journalism? Digital Journal, http://digitaljournal.com/article/271657, May 2009, accessed 11/04/14